Strategic Management

Course Objectives:

General Objectives:

Develop participants knowledge of strategy concepts

  • Identify central issues and problems in complex business scenarios
  • Integrate knowledge of various disciplines
  • Develop teamwork skills

 

The Focus of Part 1 – Introduction to Strategy:

  • Develop participants knowledge of strategy concepts
  • Identify central issues and problems in complex business scenarios
  • Integrate knowledge of various disciplines
  • Develop teamwork skills

C1 –  Introduction to Strategy

C2 –  The Strategic Position – Industry & Market Analysis

C3 – The Strategic Position – Strategic Capabilities.

C4 – The Strategic Position – Strategic Purpose.

C5 – The Strategic Position – Culture & Strategy.

 

The Focus of Part 2 – Strategic Choices:

  • How organisations relate to competitors in terms of their competitive business strategies.
  • How broad and diverse organisations should be in terms of their corporate portfolios.
  • How far organisations should extend themselves internationally.
  • How organisations are creative and innovative.
  • How organisations pursue strategies through organic development, acquisitions or strategic alliances.

C6 – Strategic Choice – Business Strategy

C7 – Strategic Choice – Corporate Strategy and Diversification.

C8 – Strategic Choice – Internationalisation.

C9 – Strategic Choice – Innovation and Entrepreneurship

C10 – Strategic Choice – Mergers, Acquisitions & Alliances

 

The focus of Part 3 – Strategy in Action:

  • Criteria and techniques that can be used to evaluate possible strategic options.
  • How strategies develop in organisations; the processes that may give rise to intended strategies or to emergent strategies.
  • The way in which organisational structures and systems of control are important in organising for strategic success.
  • The leadership and management of strategic change.
  • Who strategists are and what they do in practice.

 

C11 Strategy in Action – Evaluating Strategies

C12 Strategy in Action – Strategy Development Processes

C13 Strategy in Action – Organising for Success

C14 – Strategy in Action – Leadership & Strategic Change

 

Course Length (SME): 3 Days
Course Length (Post-Primary School): 24hrs