Course Objectives:
General Objectives:
Develop participants knowledge of strategy concepts
- Identify central issues and problems in complex business scenarios
- Integrate knowledge of various disciplines
- Develop teamwork skills
The Focus of Part 1 – Introduction to Strategy:
- Develop participants knowledge of strategy concepts
- Identify central issues and problems in complex business scenarios
- Integrate knowledge of various disciplines
- Develop teamwork skills
C1 – Introduction to Strategy
C2 – The Strategic Position – Industry & Market Analysis
C3 – The Strategic Position – Strategic Capabilities.
C4 – The Strategic Position – Strategic Purpose.
C5 – The Strategic Position – Culture & Strategy.
The Focus of Part 2 – Strategic Choices:
- How organisations relate to competitors in terms of their competitive business strategies.
- How broad and diverse organisations should be in terms of their corporate portfolios.
- How far organisations should extend themselves internationally.
- How organisations are creative and innovative.
- How organisations pursue strategies through organic development, acquisitions or strategic alliances.
C6 – Strategic Choice – Business Strategy
C7 – Strategic Choice – Corporate Strategy and Diversification.
C8 – Strategic Choice – Internationalisation.
C9 – Strategic Choice – Innovation and Entrepreneurship
C10 – Strategic Choice – Mergers, Acquisitions & Alliances
The focus of Part 3 – Strategy in Action:
- Criteria and techniques that can be used to evaluate possible strategic options.
- How strategies develop in organisations; the processes that may give rise to intended strategies or to emergent strategies.
- The way in which organisational structures and systems of control are important in organising for strategic success.
- The leadership and management of strategic change.
- Who strategists are and what they do in practice.
C11 – Strategy in Action – Evaluating Strategies
C12 – Strategy in Action – Strategy Development Processes
C13 – Strategy in Action – Organising for Success
C14 – Strategy in Action – Leadership & Strategic Change
Course Length (SME): 3 Days
Course Length (Post-Primary School): 24hrs