To develop an understanding of the principles of Digital Marketing, explore Contextualising Digital Marketing and the Components of Digital Marketing Strategy and finally discuss and expand on Digital Marketing Channels.
- Understand Current Stats for Online Usage Patterns in Ireland
- What are the business goals of digital marketing?
- What are the core tactical tools at a Digital Marketers disposal?
- Importance of Inbound & Content Marketing
- Components of a Digital Strategy and Plan
- Digital Strategy & Planning for a Real Life Project
- Digital Marketing Platforms and Tactics
- Social Media Programmes
- Group Work Session
Course Length (SME): 1 Day
Course Length (Post-PrimarySchool): 8 hrs