Web Strategy

Course Objectives:

To develop an understanding of the principles of Digital Marketing, explore Contextualising Digital Marketing and the Components of Digital Marketing Strategy and finally discuss and expand on Digital Marketing Channels.

Learning Objectives:

  • Understand Current Stats for Online Usage Patterns in Ireland
  • What are the business goals of digital marketing?
  • What are the core tactical tools at a Digital Marketers disposal?
  • Importance of Inbound & Content Marketing
  • Components of a Digital Strategy and Plan
  • Digital Strategy & Planning for a Real Life Project
  • Digital Marketing Platforms and Tactics
  • Social Media Programmes
  • Group Work Session

Course Length (SME): 1 Day
Course Length (Post-PrimarySchool): 8 hrs