Does a New Adidas Ad Co-Opt the Body Positivity Movement?
By A Mystery Man Writer
Description
A campaign for the company’s sports bras featuring rows of bare breasts is causing a stir on Twitter.
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://exchange4media.gumlet.io/news-photo/95343-AAdidas.jpg?w=400&dpr=2.6)
adidas India launches 'She Breaks Barriers' campaign for Mother's Day
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://brand.assets.adidas.com/f_auto,q_auto,fl_lossy/capi/enGB/Images/editorial-article-bras-leggings-header-t_143-1059766.png)
Body Neutrality Vs Body Positivity
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://www.exchange4media.com/news-photo/111412-adidas.jpg)
adidas launches 'Watch Us Move' campaign to celebrate womanhood
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://i.ebayimg.com/images/g/q~sAAOSwSPhiHTdu/s-l1200.webp)
Adidas ATP Tennis Shoes Sneakers Vintage 2 Pg Print Ad Original
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://i0.wp.com/hyperallergic-newspack.s3.amazonaws.com/uploads/2022/02/BessieHarvey_Tremaine_FredericaSimmons.jpg?resize=1200%2C900&quality=100&ssl=1)
Latest - Page 404 of 2943 - Hyperallergic
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://www.adobomagazine.com/wp-content/uploads/2021/03/adidas-accelerates-its-commitment-to-creating-an-inclusive-space-in-sport-for-women-with-product-innovation-and-fresh-workout-series-HERO.jpg)
Campaign Spotlight: adidas accelerates its commitment to creating
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://i0.wp.com/hyperallergic-newspack.s3.amazonaws.com/uploads/2022/02/key-31-CENTRE.jpg?resize=1200%2C900&quality=100&ssl=1)
Latest - Page 404 of 2943 - Hyperallergic
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://dmexco.com/wp-content/uploads/2024/03/7ed10825c49392f1be86c6abfd8fd931-800x0-c-default.jpg)
Diversity: Adidas advertises with bare breasts
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://miro.medium.com/v2/resize:fit:1400/1*Q0gNnYjDxQN-IPnUj8aOHA.jpeg)
Why Adidas body positivity campaign is a NO., by Shamisai
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://media.bizj.us/view/img/12194978/603995-1.jpg)
Adidas's new bra ad shows in full how all breasts are different
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://i0.wp.com/hyperallergic-newspack.s3.amazonaws.com/uploads/2018/11/oriane-stender-200.jpg?fit=200%2C200&quality=100&ssl=1)
Micol Hebron Archives - Hyperallergic
![Does a New Adidas Ad Co-Opt the Body Positivity Movement?](https://wwd.com/wp-content/uploads/2016/09/hu-4.jpg?w=1000&h=563&crop=1)
Pharrell Williams, Adidas Set 'Human' Project
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