Biba unveils new identity
By A Mystery Man Writer
Description
The ethnic wear brand has unveiled a new logo with an aim to target aspirational yet traditional Indian women.
![Biba unveils new identity](https://gumlet-images.assettype.com/afaqs%2F2023-12%2Fdb7ddf6b-be71-4ba9-a876-b4873109500a%2FHero_image__Cheenu__18_.png?format=webp&w=480&dpr=2.6)
Manish Malhotra
![Biba unveils new identity](https://www.retail4growth.com/public/thumbs/feature/big/2017/3753/BIBA_Girls_Store_High_Street_Phoenix_Mall_Mumbai_-_big_152_260.jpg)
Latest from the word of retail experience and its eco-system.
![Biba unveils new identity](https://i.dailymail.co.uk/1s/2021/10/13/13/49120075-0-image-a-21_1634128652455.jpg)
Tess Daly shares stunning images in a navy blue velvet pantsuit for her Biba collaboration
![Biba unveils new identity](https://gumlet-images.assettype.com/afaqs%2Fimport%2Fall%2Fnews%2Fimages%2Fnews_story_grfx%2F2016%2F01%2F46762%2FBiba-New-Digital-Ad-1.jpg?auto=format%2Ccompress&w=1200)
Biba Attempts Progressive Take On Arranged Marriages
![Biba unveils new identity](https://www.retail4growth.com/public/thumbs/feature/big/2017/3709/1_600x375_152_260.jpg)
Latest from the word of retail experience and its eco-system.
![Biba unveils new identity](https://gumlet-images.assettype.com/afaqs%2F2024-01%2F54ce0ab3-06c8-440f-bb98-ac1a6e3078b8%2FUntitled_design__3_.png?format=webp&w=480&dpr=2.6)
Manish Malhotra
![Biba unveils new identity](https://image.slidesharecdn.com/anchalkumari-biba-vm-201011094728/85/biba-brand-study-18-320.jpg?cb=1665674846)
Biba Brand Study
![Biba unveils new identity](https://www.retail4growth.com/images/news/2015-04-13/790530685.jpg)
Mother Dairy targets dairy-whitener market of East with'Dailycious
![Biba unveils new identity](https://www.adgully.com/img/400/202308/screenshot-62.png.jpg)
Unleash Your Professional Style with BIBA's Workwear Collection
![Biba unveils new identity](https://gumlet-images.assettype.com/afaqs%2Fimport%2Fall%2Fnews%2Fimages%2Fnews_story_grfx%2F2014%2F41782_1_home_big.jpg?format=webp&w=480&dpr=2.6)
Elephant Delhi
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