Brand hierarchy
By A Mystery Man Writer
Description
Brand hierarchy - Download as a PDF or view online for free
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
![Brand hierarchy](https://images.squarespace-cdn.com/content/v1/5e7eaf7501b2e061b53d2525/79efcb0d-c102-41cb-896b-67c4fca61ca9/Screenshot+2022-07-28+165200.png)
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Brand hierarchy
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![Brand hierarchy](https://brandmasteracademy.com/wp-content/uploads/2023/03/Branded-House-Brand-Hierarchy-FedEx.jpg)
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![Brand hierarchy](https://beloved-brands.com/wp-content/uploads/2021/01/Maslows-Hierarchy.png)
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![Brand hierarchy](https://image.slidesharecdn.com/brandhierarchy-141011095813-conversion-gate02/85/brand-hierarchy-2-320.jpg?cb=1665640295)
Brand hierarchy
![Brand hierarchy](https://fabrikbrands.com/wp-content/uploads/Brand-Hierarchy-Examples-01-scaled.jpg)
Brand Hierarchy Examples: What It Is, Why It Matters
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