Industry verdict: Tesco was right to ditch Value range
By A Mystery Man Writer
Description
This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.
Woolworths should rethink Australia Day ban
![Industry verdict: Tesco was right to ditch Value range](https://www.supermarketnews.com/sites/supermarketnews.com/files/Valued-Added%20Photo%201_1.jpg)
Value-added meats packed with even more value
![Industry verdict: Tesco was right to ditch Value range](https://marketingweek.imgix.net/content/uploads/2016/03/21155037/tesco-new.jpg)
Tesco Own Brand Sale Discontinued
![Industry verdict: Tesco was right to ditch Value range](https://digitalcontent.api.tesco.com/v2/media/ghs/46170397-9b2a-444d-9744-a38774bcbc31/1aa66f9f-1db7-489c-92e9-2c7d64fe53dc.jpeg?h=960&w=960)
Tesco Finest Black Forest Semifreddo 475g - Tesco Groceries
![Industry verdict: Tesco was right to ditch Value range](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/A19900A2-9641-F6DA-2E2284770076D3B1.jpg)
We have to build better brands and we need a different conversation', admits Tesco chief
![Industry verdict: Tesco was right to ditch Value range](https://e2k9ube.cloudimg.io/v7/https://edienetlive.s3.eu-west-2.amazonaws.com/wp-content/uploads/sites/2/TescoLoopBag.jpg)
Tesco ends trials of refillable products through TerraCycle's Loop platform - edie
![Industry verdict: Tesco was right to ditch Value range](https://pyxis.nymag.com/v1/imgs/625/3be/9afa06129bc06d928a4c670f23c16d6087-inflatoin-lede.rsquare.w400.jpg)
The 'Greedflation' Debate Is Deeply Confused
![Industry verdict: Tesco was right to ditch Value range](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/7D288113-B8AB-3C37-424CCC011FC2B75C.jpg)
Industry verdict: Tesco was right to ditch Value range
![Industry verdict: Tesco was right to ditch Value range](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/ES4QBKPTWNIDTP4MUHKL24HPR4.jpg)
Britain's Tesco rapped by watchdog over plant-based products ads
![Industry verdict: Tesco was right to ditch Value range](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/9/22/1411412414873/d0aca4ce-f45b-4d37-a766-a65bec6f9561-2060x1382.jpeg?width=465&dpr=1&s=none)
2bn wiped off Tesco's value as profit overstating scandal sends shares sliding – as it happened, Eurozone crisis
![Industry verdict: Tesco was right to ditch Value range](https://www.retail-insight-network.com/wp-content/uploads/sites/18/2024/03/Tesco-14-11-428x241.jpg)
Tesco to raise store employee pay by 9.1% with £300m investment
from
per adult (price varies by group size)