NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts
By A Mystery Man Writer
Description
Much of the focus at NBCU's event appeared to be on streaming service Peacock, which it is hoping to nudge to top of mind for advertisers.
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://digiday.com/wp-content/uploads/sites/3/2024/01/Nielsen_TheGaugeDecember2023-OVERALL.png?w=1024)
Future of TV Briefing: Media and entertainment matchmakers, 2024
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://together.nbcuni.com/wp-content/uploads/sites/3/2022/03/Upfront-Coming-Soon-1500x850.png)
2022 Peacock Newfront Takeaways
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://together.nbcuni.com/wp-content/uploads/sites/3/2023/04/Peacock_NewFront_Logo_NO_DATE.png)
Peacock NewFront Content and Ad Innovations
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://static1.pocketlintimages.com/wordpress/wp-content/uploads/149411-tv-feature-nbcuniversal-peacock-streaming-service-release-date-tv-shows-price-2-image1-gzb8onqpxt.jpg)
Peacock: International rollout, pricing, shows, movies, more
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://deadline.com/wp-content/uploads/2024/03/xmen-97-disney-plus-marvel-animation.jpg?w=300)
NBCUniversal Touts New Peacock Spotlight Ad Unit, Live, Linear Ad
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://www.mediaocean.com/sites/default/files/styles/large/public/2024-03/AdTechGod%20Pod%20with%20Bill%20Wise.png?itok=xSko_1zq)
Press Coverage
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://together.nbcuni.com/wp-content/uploads/sites/3/2022/04/Peacock_Newfront_TogetherSite-Hero.png)
Peacock '22 Newfront Speaker Bio's
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://techcrunch.com/wp-content/uploads/2023/05/Screen-Shot-2023-05-02-at-2.23.02-PM.png?resize=1200,750)
Peacock officially launches 'Must ShopTV' to let users shop
![NBCU Puts the Spotlight on Its Peacock Streaming Arm During Upfronts](https://ca-times.brightspotcdn.com/dims4/default/ae0d276/2147483647/strip/true/crop/3000x2015+0+0/resize/1200x806!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F57%2Fcb%2Fb5c05b2941b8bf247ed1b1d96900%2Fnup-189949-0288-copy.jpg)
NBCUniversal wades into streaming wars with Peacock - Los Angeles
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