Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections
By A Mystery Man Writer
Description
Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.
![Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections](https://sportal365images.com/process/smp-images-production/ringier.africa/24032023/a8ed3a90-3fb5-406b-93b3-575588a28fd5.jpg?operations=fit(480:))
Report: Adidas and Beyoncé reach agreement to end partnership following $50 million decline in sales - Pulse Sports Nigeria
![Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections](https://imagez.tmz.com/image/77/o/2023/03/23/774e3fa737934bdd9e3da82eb43237d9_md.jpg)
imagez./image/77/o/2023/03/23/774e3fa737934
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Beyonce Ivy Park x adidas Drop 2 Campaign
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Beyoncé's IVY PARK adidas Collection Sales Dropped 50% Last Year
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Beyoncé & Adidas Agree To Sever Business Ties
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The Retail Revolution (Part 1/2) 🛍 - by Rex Woodbury
![Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections](https://sportal365images.com/process/smp-images-production/ringier.africa/24032023/7bdf0869-43af-42b9-8d31-2e9e52e68f51.jpg?operations=fit(480:))
Report: Adidas and Beyoncé reach agreement to end partnership following $50 million decline in sales - Pulse Sports Nigeria
![Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections](https://pagesix.com/wp-content/uploads/sites/3/2023/02/NYPICHPDPICT000006337207.jpg?quality=75&strip=all&w=1024)
Sales of Beyoncé's Adidas x Ivy Park clothing line plummet: report
Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ
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Beyoncé and Adidas end their Ivy Park partnership
Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ
![Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections](https://media.cnn.com/api/v1/images/stellar/prod/201029105700-02-beyonce-ivy-park-adidas-1029.jpg?q=w_1988,h_1118,x_0,y_0,c_fill)
Beyoncé's latest Ivy Park x Adidas gear finally drops online
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per adult (price varies by group size)