JD Williams names Marie Helvin as face of new lingerie range
By A Mystery Man Writer
Description
Retailer JD Williams has announced 62 year old supermodel Marie Helvin as the face of its new lingerie range by Aliza Reger. Always Aliza is the first lingerie collection specifically designed read more
![JD Williams names Marie Helvin as face of new lingerie range](https://wwd.com/wp-content/uploads/2024/01/Bluebella-Marie-Helvin-in-Trinity-Black.jpg?crop=0px%2C318px%2C1575px%2C882px&resize=1000%2C563)
Marie Helvin, at 71, Stars in Bluebella's Valentine's Campaign
![JD Williams names Marie Helvin as face of new lingerie range](https://www.offalyexpress.ie/resizer/-1/-1/true/pa/2024_01_28/1706479501842_0.jpg--.jpg?1706479501981)
Model Marie Helvin on new lingerie campaign at 71: I'm always
![JD Williams names Marie Helvin as face of new lingerie range](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F4466221c-d808-4a91-82e0-d45e6834f39b.jpg?crop=2700%2C3600%2C0%2C0&resize=618)
Marie Helvin has modelled lingerie at 71. Is that groundbreaking?
![JD Williams names Marie Helvin as face of new lingerie range](https://hips.hearstapps.com/goodhousekeeping-uk/main/embedded/25340/always_aliza_floral_bra_25_briefs_14.jpg)
62-year-old model Marie Helvin is the face of JD Williams
![JD Williams names Marie Helvin as face of new lingerie range](https://i2-prod.mirror.co.uk/incoming/article32417666.ece/ALTERNATES/n615/0_MAIN-ENGLAND-KIT.jpg)
Marie Helvin shows she's still got it at 62 as she models JD Williams' lingerie range Always Aliza - Mirror Online
![JD Williams names Marie Helvin as face of new lingerie range](https://i2-prod.mirror.co.uk/incoming/article31913322.ece/ALTERNATES/n615/1_Bluebella-Marie-Helvin-wearing-Christabel-in-Fuchsia-Pink.jpg)
David Bailey - News, views, gossip, pictures, video - The Mirror
![JD Williams names Marie Helvin as face of new lingerie range](https://i.dailymail.co.uk/1s/2024/01/18/08/80166217-12974493-Marie_is_an_inspiration_to_many_women_and_has_spoken_openly_abou-a-103_1705567986605.jpg)
Marie Helvin, 71, proves you can model lingerie at any age as she shows off her stunning figure in racy underwear while posing for her first photoshoot since her mastectomy
![JD Williams names Marie Helvin as face of new lingerie range](https://lifeandsoullifestyle.com/wp-content/uploads/2015/06/Always-Aliza-floral-bra-%C2%A325-Briefs-%C2%A314-e1434872099945.jpg)
JD Williams names Marie Helvin as face of new lingerie range
![JD Williams names Marie Helvin as face of new lingerie range](https://i.dailymail.co.uk/1s/2024/03/04/17/82022971-13155729-image-a-15_1709575068294.jpg)
Marie Helvin reveals her secrets to being body positive at 71 as
![JD Williams names Marie Helvin as face of new lingerie range](https://i2-prod.mirror.co.uk/incoming/article1399834.ece/ALTERNATES/s1200d/Marie-Helvin.jpg)
Marie Helvin looks stunning at Lingerie London fashion show aged 60 - Mirror Online
![JD Williams names Marie Helvin as face of new lingerie range](https://hips.hearstapps.com/hmg-prod/images/sweaty-betty-gaia-collection-65e07e00f2751.jpg?crop=0.502xw:1.00xh;0.250xw,0&resize=360:*)
62-year-old model Marie Helvin is the face of JD Williams
![JD Williams names Marie Helvin as face of new lingerie range](https://curvamag.files.wordpress.com/2015/06/1363988031503.jpg)
50 plus
71-year-old Marie Helvin is the face of Bluebella's new lingerie
![JD Williams names Marie Helvin as face of new lingerie range](https://hips.hearstapps.com/hmg-prod/images/gettyimages-1248924472-641aed249a11a.png)
Marie Helvin, 71, is the face of Bluebella's lingerie campaign
from
per adult (price varies by group size)