Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand
By A Mystery Man Writer
Description
The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://img-cdn.inc.com/image/upload/w_600,ar_16:9,c_fill,g_auto,q_auto:best/images/panoramic/WebHorizontal_2_518111_gq0jao.webp)
This Founder's Company Wasn't for Sale, Until the Perfect Buyer Showed Up
Alexandra (Ali) Alquiza on LinkedIn: 26 expert-picked Mother's Day
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1164/https://static.fashionunited.com/201908/Wacoal-Acquires-2.jpg)
Wacoal acquires lingerie brand Lively
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=328,height=328/m/e8ef/5376/4513/ad8f/2e56/195a/a914/d340/35b6/f7e8/f7e8.png)
Wacoal to acquire American lingerie brand Lively
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://fashionista.com/.image/t_share/MTQwMTk4MTA4NjQ1NTY1Njcz/335a5742jpg.jpg)
New Brand Lively Is Bringing Athleisure to the Lingerie Space - Fashionista
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://fashionunited.com/r/fit=cover,format=auto,gravity=center,quality=70,width=1164/https://static.fashionunited.com/201908/Wacoal-Acquires-3.jpg)
Wacoal acquires lingerie brand Lively
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://static.media.thinknum.com/media/blog/image-fullwidth/.thumbnails/Lively_full_width-A8HTCHNq.jpg/Lively_full_width-A8HTCHNq-1680x540.jpg)
Michelle Cordeiro Grant started bra company Lively with a mailing list but no product. Three years later she sold it for $105 million.
Women's Last Chance Bras: Women's Bras & Bralettes Up to 50% Off
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://bstrategyhub.com/wp-content/uploads/2023/11/Victorias-Secret-Competitors-and-Alternatives-Featured-Image-by-Artificial-Photography.jpg)
Top 21 Victoria's Secret Competitors and Alternatives
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://wwd.com/wp-content/uploads/2019/08/lively-skintones-group-images-v2-22-of-25.jpg)
Wacoal Inks Deal to Acquire Lively, Adding Digital Lingerie Savvy
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per adult (price varies by group size)