Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online
By A Mystery Man Writer
Description
‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/oamaru-courthouse_0.jpg?itok=3nPtepcX)
Ōamaru Courthouse NZHistory, New Zealand history online
NZ On Screen
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://www.deadgoodundies.com/wp-content/uploads/2019/07/jockey-spurt-100-cotton-y-front-brief.jpg)
THE LEGEND - JOCKEY Y-FRONTS, Dead Good Undies
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://www.yumpu.com/en/image/facebook/18037301.jpg)
Dargaville Online - Kaipara Konnection - Dargaville.BIZ
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/images/stories/house/house-026.jpg?itok=jqE8MuLK)
State houses in Lower Hutt, 1945 NZHistory, New Zealand history
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/images/matakohe-war-memorial-hall.jpg?itok=u1RLM4jW)
Matakohe war memorial hall NZHistory, New Zealand history online
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://www.farmers.co.nz/INTERSHOP/static/WFS/Farmers-Shop-Site/-/Farmers-Shop/en_NZ/product/80/20/957/8020957_00_W1200_H1565.jpg?lastmodified=202104011614027)
Jockey Y-Front Midway Trunk - Underwear
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/styles/fullsize/public/images/fernside-war-memorial.jpg?itok=qLWgXJyc)
Fernside Memorial Hall NZHistory, New Zealand history online
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://image.isu.pub/220216181640-886e95875b6c7b0b8d7d997d937073ca/jpg/page_1.jpg)
Show Circuit Magazine - October/November 17 by Show Circuit
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://images.ctfassets.net/q60gmaba8x5v/7pj9JrTxv9gbcLp6crEr4/5301cab1440b2c4be4f53f3e8488fef2/mini_magick20220405-1-95reet.jpg)
History (New Zealand)
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://nzhistory.govt.nz/files/march-16-1940-jockey.jpg)
Jockey Y-fronts hit New Zealand shops
Nothing beats the original Jockey Y-Front. For the man who knows what he wants, the original Y-Front Brief with the iconic fly front design offers
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://www.farmers.co.nz/INTERSHOP/static/WFS/Farmers-Shop-Site/-/Farmers-Shop/en_NZ/product/68/01/866/6801866_53_W1200_H1565.jpg)
Jockey Y-Front Brief, 2-Pack, Light Blue & Grey
Nothing beats the original Jockey Y-Front. For the man who knows what he wants, the original Y-Front Brief with the iconic fly front design offers
![Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online](https://bras.nz/wp-content/uploads/2022/02/M90003_WHI_1.jpg)
3 Pack Jockey Classic Y-Front Full Brief White
NZ On Screen
from
per adult (price varies by group size)