Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign
By A Mystery Man Writer
Description
Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It
Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."
![Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign](http://media.bizj.us/view/img/518351/e3-disney-infinity-players-bloomberg*900xx3500-1972-0-93.jpg)
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Diet Coke Prints Literally Millions of Unique Labels for New 'It's
![Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d578f32c70f2ea0671ac7c8631ecd471/f98363272d863cdc0bbeeb4c_rw_1920.png?h=a4727e728bfd967638f5f56a5807aee0)
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per adult (price varies by group size)