Hanes undies gets a colorful redesign to win over Gen Z
By A Mystery Man Writer
Description
Hanes is known for its classic whites. Can its colorful new Hanes Originals line sell the brand to a new generation? For more than a century, Hanes has supplied Americans with reliable—albeit, slightly boring—underwear. But as Gen Z starts to buy their own bralettes and briefs in the aisles of Target and Walmart, Hanes is […]
![Hanes undies gets a colorful redesign to win over Gen Z](https://s24.q4cdn.com/661451417/files/doc_multimedia/Hanes_Originals.jpg)
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![Hanes undies gets a colorful redesign to win over Gen Z](https://cdn.hanes.com/catalog/product/H/N/HNS_CSP42A/HNS_CSP42A_Assorted_Front.jpg?width=355&quality=100&bg-color=255,255,255)
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![Hanes undies gets a colorful redesign to win over Gen Z](https://assets.isu.pub/document-structure/221115223009-a5062d85965ed733e58eefd4ca3646d6/v1/eab2e37baa3c15fc81fcf9e4fcdc560d.jpeg)
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![Hanes undies gets a colorful redesign to win over Gen Z](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/02/05-90849570-hanes.jpg)
Hanes new Hanes Originals line of underwear is designed for Gen Z
![Hanes undies gets a colorful redesign to win over Gen Z](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F227b12c4-316f-4ef8-9d12-555c967cce42_1076x600.png)
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![Hanes undies gets a colorful redesign to win over Gen Z](https://cdn.hanes.com/catalog/product/H/N/HNS_41W5CS/HNS_41W5CS_WhiteBlueBlingHeatherBlueHeritageStripePrintMagicalBlueC_Front.jpg?width=355&quality=100&bg-color=255,255,255)
Women's Underwear - Comfortable and Affordable
![Hanes undies gets a colorful redesign to win over Gen Z](https://mms.businesswire.com/media/20220825005417/en/1553512/4/Hanes_Comfort%2C_Period._comfort_for_all.jpg)
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