Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry
By A Mystery Man Writer
Description
Faced with a petition denouncing the "unhealthy and damaging message" of its "The Perfect Body" campaign, the lingerie brand has modified the tagline on its website.
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://hips.hearstapps.com/hmg-prod/images/the-traitors-comic-relief-2024-65f0252298176.jpg?crop=0.884xw:0.602xh;0.0653xw,0.104xh&resize=360:*)
Victoria's Secret rename their 'perfect body' campaign - Body confidence
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Victoria's Secret rename their 'perfect body' campaign - Body confidence
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://hips.hearstapps.com/hmg-prod/images/kate-middleton-health-update-65eee6399ff0f.jpg?crop=0.662xw:1.00xh;0.139xw,0&resize=360:*)
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Victoria's Secret renames its 'Perfect Body' campaign after backlash
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://hips.hearstapps.com/hmg-prod/images/emily-ratajkowksi-engagement-ring-65fab9c6b95b1.jpg?crop=0.671xw:0.837xh;0.313xw,0.0813xh&resize=360:*)
Victoria's Secret renames its 'Perfect Body' campaign after backlash
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://hips.hearstapps.com/hmg-prod/images/screenshot-2024-02-22-at-10-29-52-65d7222eb0076.png?crop=0.662xw:1.00xh;0.256xw,0&resize=360:*)
Victoria's Secret rename their 'perfect body' campaign - Body confidence
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://www.ctvnews.ca/polopoly_fs/1.6820741.1711369682!/httpImage/image.jpg_gen/derivatives/landscape_800/image.jpg)
Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://hips.hearstapps.com/hmg-prod/images/maya-jama-attends-the-national-portrait-gallerys-portrait-news-photo-1710935718.jpg?crop=1.00xw:0.645xh;0,0.0293xh&resize=360:*)
Victoria's Secret renames its 'Perfect Body' campaign after backlash
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://hips.hearstapps.com/hmg-prod/images/iris-law-satin-skull-cap-saint-laurent-1-65df1d69cc75b.jpg)
Victoria's Secret renames its 'Perfect Body' campaign after backlash
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://hips.hearstapps.com/hmg-prod/images/sydney-sweeney-is-seen-walking-into-the-view-on-march-20-news-photo-1711019032.jpg)
Victoria's Secret renames its 'Perfect Body' campaign after backlash
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://img.huffingtonpost.com/asset/55a541ba1700001111326f1f.jpeg?ops=scalefit_630_400_noupscale)
Victoria's Secret 'Perfect Body' Campaign Changes Slogan After Backlash
![Victoria's Secret ditches 'Perfect Body' campaign slogan following online outcry](https://www.superselected.com/wp-content/uploads/2014/12/Plus-Size-Models-Padding-Kristiina-Wilson-Refinery-29-01-370x420.jpg)
Thousands Sign Petition Demanding Apology from Victoria's Secret for Perfect Body Campaign. SUPERSELECTED - Black Fashion Magazine Black Models Black Contemporary Artists Art Black Musicians
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