Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy
By A Mystery Man Writer
Description
Alexandra Waldman, co-founder and creative director at Universal Standard, said the brand is moving away from terms like "plus" entirely
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2020/01/1280x720_Alexandra-Waldman.jpg?w=1140&h=600&crop=1)
Universal Standard co-founder Alexandra Waldman on making
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](http://www.thirdlove.com/cdn/shop/articles/Thumbnail_jpeg.jpg?v=1684782720)
How Alexandra Waldman Is Creating a More Inclusive Fashion Future
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](http://factio-magazine.com/wp-content/uploads/2017/10/abo_us_founders_v2_1600x.progressive.jpg)
Meet Polina Veksler and Alexandra Waldman, the Women Behind
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](http://factio-magazine.com/wp-content/uploads/2017/10/USxHH-730-COLOR_preview.jpeg)
Meet Polina Veksler and Alexandra Waldman, the Women Behind
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2020/04/Home-decor-style-guides.png?w=360&h=202&crop=1)
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![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://imageio.forbes.com/blogs-images/barrysamaha/files/2019/03/Universal-standard-how-to-shop-plus-size-fashion-online-denim-by-us-collection-4.jpg?height=488&width=711&fit=bounds)
Universal Standard Is Revolutionizing How To Shop For Full-Figured
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2020/10/Screen-Shot-2020-10-09-at-10.20.51-AM.png?w=360&h=202&crop=1)
Screen-Shot-2020-10-09-at-10.20.51-AM.png?w=360&h=202&crop=1
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2020/06/1280x720_Amy-Smith.jpg?w=360&h=202&crop=1)
1280x720_Amy-Smith.jpg?w=360&h=202&crop=1
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2024/03/Screenshot-2024-03-21-at-4.53.59-AM.png?w=360&h=202&crop=1)
Universal Standard co-founder Alexandra Waldman on making fashion
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://pyxis.nymag.com/v1/imgs/93c/827/e078ea558cd5e33969b586e26ed5165c3c-Universal-Standard-02.2x.w710.jpg)
Universal Standard Makes It Easier for Curvy Women to Shop
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2019/12/Bells___Becks_8_9_19-1806.jpg?w=360&h=202&crop=1)
Bells___Becks_8_9_19-1806.jpg?w=360&h=202&crop=1
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2019/03/Crop-8-copy-3.jpg?w=300&h=300&crop=1)
Universal Standard's Alexandra Waldman: 'The world doesn't need
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://thumbnails.cbc.ca/maven_legacy/thumbnails/736/879/YTPSEp1-270818.jpg?crop=1.777xh:h;*,*&downsize=510px:*510w)
Meet the Canadian who is helping fashion get over its size
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](http://factio-magazine.com/wp-content/uploads/2017/10/USxHH-1799-COLOR_preview.jpeg)
Meet Polina Veksler and Alexandra Waldman, the Women Behind
![Universal Standard's Alexandra Waldman: 'The world doesn't need another plus-size fashion brand' - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2019/09/IMG_20190911_105821.jpg?w=360&h=202&crop=1)
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