How K-pop group NewJeans became an overnight fashion favorite
By A Mystery Man Writer
Description
The all-girl act, which formed last year, was recently signed by Levi’s and appointed Seoul Fashion Week ambassadors, while the band’s members have contracts with Chanel, Gucci, Louis Vuitton and Burberry.
![How K-pop group NewJeans became an overnight fashion favorite](https://www.allkpop.com/upload/2022/08/content/081004/web_data/allkpop_1659967618_1658707286-30000778486-1280.jpg)
NewJeans sets an all-time record as 'New Jeans' becomes the best
![How K-pop group NewJeans became an overnight fashion favorite](https://media.cnn.com/api/v1/images/stellar/prod/230430221239-04-louis-vuitton-seoul-prefall-2023.jpg?q=w_2000,c_fill)
Louis Vuitton stages its first major show in South Korea
![How K-pop group NewJeans became an overnight fashion favorite](https://media.cnn.com/api/v1/images/stellar/prod/230503221832-02-south-korea-photobooth-boom.jpg?c=original)
This Y2K pastime is becoming a big hit among South Korean youth
![How K-pop group NewJeans became an overnight fashion favorite](https://upload.wikimedia.org/wikipedia/commons/thumb/f/f1/NewJeans_Incheon_Airport_Public_Relations_Ambassador_Ceremony_3.jpg/220px-NewJeans_Incheon_Airport_Public_Relations_Ambassador_Ceremony_3.jpg)
NewJeans - Wikipedia
![How K-pop group NewJeans became an overnight fashion favorite](https://media.cnn.com/api/v1/images/stellar/prod/230430221234-01-louis-vuitton-seoul-prefall-2023.jpg?c=original)
Louis Vuitton stages its first major show in South Korea
![How K-pop group NewJeans became an overnight fashion favorite](https://www.pinkvilla.com/english/images/2022/10/768441793_newjeans_1280*720.jpg)
New girl group NewJeans already seeing international success with
![How K-pop group NewJeans became an overnight fashion favorite](https://media.cnn.com/api/v1/images/stellar/prod/230822081911-04-ai-kpop-bands.jpg?c=16x9&q=h_833,w_1480,c_fill)
Virtual K-pop bands powered by AI are on the rise in South Korea
![How K-pop group NewJeans became an overnight fashion favorite](https://media.cnn.com/api/v1/images/stellar/prod/230406084650-03-new-jeans-fashion-blackpink-restricted.jpg?q=w_1110,c_fill)
How K-pop group NewJeans became an overnight fashion favorite
![How K-pop group NewJeans became an overnight fashion favorite](https://static1.straitstimes.com.sg/s3fs-public/styles/large30x20/public/articles/2022/08/28/sv_newjeans_280822.jpg?VersionId=9IcckmSXw9Q8Hk4ZeWoEIEHnnQg2gEb6)
K-pop group NewJeans refute allegations that their song Cookie is
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