Inside look: Can trend forecasting get Superdry back on top?
By A Mystery Man Writer
Description
UK brand Superdry was once viewed as a desirable sportswear brand. Today, they’ve lost their way: Trend forecasting can help.
![Inside look: Can trend forecasting get Superdry back on top?](https://s.wsj.net/public/resources/images/BN-HP386_superd_WN_20150326094104.jpg)
Superdry Looks to U.S. to Drive Growth - WSJ
![Inside look: Can trend forecasting get Superdry back on top?](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2022/01/19153355/Superdry-2022-scaled.jpg)
Superdry issues profit warning as sales slip
![Inside look: Can trend forecasting get Superdry back on top?](https://d53bpfpeyyyn7.cloudfront.net/Pictures/480xany/2/0/3/3099203_SUPERDRY_ARNDALE_EXTERIOR.jpg)
Superdry in-store sales rebound as online falls back
![Inside look: Can trend forecasting get Superdry back on top?](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/6DTM7KAJBRKQ5ILKYFYPOBGZZM.jpg)
JD Sports' profit warning highlights consumer spending woes
![Inside look: Can trend forecasting get Superdry back on top?](https://sd-sana-production.s3.amazonaws.com/COM/homepage/1701707331/y0i3id/static/lock-up-uk.png)
väliaikainen Perkele Ulkomuoto superdry online europe röykkiö Koti
![Inside look: Can trend forecasting get Superdry back on top?](https://img.capital.com/imgs/articles/800x600x1/Superdry_1.jpg)
Superdry sees improvement in trading but cautions on subdued footfall
![Inside look: Can trend forecasting get Superdry back on top?](https://www.theindustry.fashion/wp-content/uploads/2021/09/Superdry-5.jpg)
Superdry says conditions will not improve soon as it takes
Superdry struggles to lift store sales amid high street downturn
![Inside look: Can trend forecasting get Superdry back on top?](https://m4k8v8s7.rocketcdn.me/wp-content/uploads/2023/03/SuperDry-2.jpg)
Superdry clothing line for sober people
![Inside look: Can trend forecasting get Superdry back on top?](http://www.bnnbloomberg.ca/polopoly_fs/1.1979990!/fileimage/httpImage/image.png_gen/derivatives/landscape_620/image.png)
Superdry Strikes IP Deal With India's Reliance: The London Rush
Superdry founder blasts fashion chain for poor results
![Inside look: Can trend forecasting get Superdry back on top?](https://i.guim.co.uk/img/media/9c5e8adcf73a1783319ad2e26d1f91a566cc9401/0_400_6000_3600/master/6000.jpg?width=460&quality=85&auto=format&fit=max&s=57ed7a0c893a2041d25b4042c2f63c1a)
Superdry warns on profits as 'unseasonal' weather slows sales
![Inside look: Can trend forecasting get Superdry back on top?](https://www.telegraph.co.uk/multimedia/archive/03370/superdry-couple_3370261b.jpg)
SuperGroup unveils plans to crack the Chinese market
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