Chico's is looking to gain traction with a new digital-first underwear brand
By A Mystery Man Writer
Description
TellTale will have to set itself apart from any other digitally native underwear brand that launches today with messages of comfortable products.
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Chico's Needs Younger Customers And TellTale Intimates Brand Is
Soma Intimates Is Helping Bring Chico's FAS Back to Life
DIGITAL-FIRST, CUSTOMER-LED
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