It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?
By A Mystery Man Writer
Description
The period underwear brand hinged its marketing on its products’ benefits to health and the environment. After settling a class action lawsuit that alleged use of toxic chemicals, however, experts question whether it can ever regain customer trust.
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/2GFOUH322UU3W27S7ZVFE5MMV4.jpg)
Thinx settles lawsuit over period underwear marketing: What to
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto,fl_lossy/wp-cms/uploads/2018/01/p-1-miki-agrawal-is-promoting-tushy-with-the-worst-anal-beads-in-the-world.jpg)
Thinx - Recent News & Activity
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://img.pastemagazine.com/wp-content/juploads/2024/01/9ba4da277a56fea41fa1c33849aa0d7e.jpg)
The Thinx Period Lawsuit Gave Customers $21 Each and a Lot of
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/JJX4YYJ5UZHTRFO4TX67PTWN2E.jpg)
Thinx settles lawsuit over period underwear marketing: What to
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://image.isu.pub/230907020322-36e5dc13280b5528f2cd787477f57886/jpg/page_1_thumb_large.jpg)
Ball State Daily News Vol. 103 Issue: 4 by The Ball State Daily
Charlotte Parks-Taylor on LinkedIn: Cream Catalyst — Cream
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://nypost.com/wp-content/uploads/sites/2/2023/01/thinx-underwear-41.jpg)
Thinx 'non-toxic' period panties settles $5M lawsuit over harmful
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://s.abcnews.com/images/Health/180629_vod_orig_PFAS_hpMain_4x3_608.jpg)
What to know about PFAS after Thinx underwear settles class-action
Thinx - Updates, News, Events, Signals & Triggers
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://cdn.shopify.com/s/files/1/1246/6441/files/image13_013a40e0-63cc-4159-97ca-d8dbb648d08b.png?v=1656699725)
6 Proven Ways to Get Customer Reviews for Your Retail Store - Shopify
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://media.npr.org/assets/img/2022/08/16/gettyimages-1287611905_sq-db6f9c9aafc1c84549ea22f44f6bc9fe54805bf1-s800-c85.jpg)
Thinx lawsuit: What to know about the settlement and PFAS exposure
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://m.media-amazon.com/images/I/71b8lBIGr9L._AC_UF1000,1000_QL80_.jpg)
Disrupting Burnout: The Professional Woman's Lifeline to Finding
Thinx - Updates, News, Events, Signals & Triggers
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://p19-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/837616f96e80402b82a46c0723ec086d~tplv-tiktok-logom-rs:tos-useast5-i-0068-tx/6b98be3fac7b4301b1f104b1f5800b21:720:720.jpeg?x-expires=1710410400&x-signature=LMlciXTlCP0LJ00OAKpQdG50ub4%3D)
Easy non-toxic swap for hand soap that I use! Literally lasts me all y
![It needs a marketing U-turn': can Thinx bounce back after toxic lawsuit?](https://media.bizj.us/view/img/12270143/thinx*800xx1200-675-0-199.jpg)
Thinx - Recent News & Activity
from
per adult (price varies by group size)