If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
By A Mystery Man Writer
Description
Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let
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Robert Kayimbye, EMBA on LinkedIn: If brand marketing is a tortoise, direct marketing is a cheetah. Here's…
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