Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail Asia
By A Mystery Man Writer
Description
Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.
![Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail Asia](https://static01.nyt.com/images/2016/06/13/t-magazine/01tmag-marieyat-slide-GDC1/01tmag-marieyat-slide-GDC1-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Brand to Know: Subversive, Super-Comfortable Lingerie - The New York Times
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PDF File for Duplex Printing - Sexual Power for Women
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Women's Body Shorts
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Caption under Pants - Lemon8 Search
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Nike One Leak Protection: Period Older Kids' (Girls') High-Waisted 18cm (approx.) Biker Shorts. Nike AU
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Japanese joint venture launches world's first wearable tech 'smart' underwear
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per adult (price varies by group size)