Kim Kardashian, the NBA, and the era of influencer-led sports
By A Mystery Man Writer
Description
After Kim Kardashian's Skims teamed up with the NBA and WNBA, SportsPro explains why sports properties are welcoming influencer-owned brands with open arms.
![Kim Kardashian, the NBA, and the era of influencer-led sports](https://phantom-marca.unidadeditorial.es/a685857626ffa85bb2ec9544e29740c2/resize/1200/f/webp/assets/multimedia/imagenes/2023/10/30/16986762476197.jpg)
Kim Kardashian's SKIMS brand becomes official partner of NBA, WNBA and USA Basketball
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Kim Kardashian & Kanye West Awkwardly Interact At Son's Sports Game
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Kim Kardashian Fans Grow Concerned About Her Shrinking Size
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![Kim Kardashian, the NBA, and the era of influencer-led sports](https://www.usmagazine.com/wp-content/uploads/2023/05/Kim-Kardashian-Shows-Her-Support-for-Tristan-Thompson-After-His-Big-Lakers-Win5.jpg?quality=86&strip=all)
Kim Kardashian Supports Tristan Thompson at Lakers Game: Pics
![Kim Kardashian, the NBA, and the era of influencer-led sports](https://media.okmagazine.com/brand-img/SVAqNbmO1/0x0/kim-kardashian-saint-west-kanye-paparazzi-middle-finger-3-1695044064136.jpg)
Kim Kardashian & Kanye West's Son Saint Flips Off Paparazzi
![Kim Kardashian, the NBA, and the era of influencer-led sports](https://image-cdn.essentiallysports.com/wp-content/uploads/Tommy-Paul-Paige-Lorenze.jpg?class=watermark)
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Kim Kardashian, SKIMS And The NBA: A Game-Changing Partnership
![Kim Kardashian, the NBA, and the era of influencer-led sports](https://www.sportspromedia.com/wp-content/uploads/2024/01/News-story-template-66-422x253.jpg)
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